Information on our 2021-2022 Fundraising Campaign

The Cyber Trust is registered with The Fundraising Regulator which means we follow their Code of Practice and the Fundraising Promise.  We are a Charitable Incorporated Organisation, Registered Charity number 1171883.  We are registered with HMRC for Gift Aid (you can download a GiftAid declaration), and we have a Just Giving Charity Account to make donations as straightforward as possible. We are also registered with The Charities Aid Foundation (CAF) donation process. If you would rather use BACS or would like to discuss a donation with one of the Trustees, send a message to and we will get back to you. We are also registered with AmazonSmile, a simple and automatic way for our supporters to generate donations for The Cyber Trust every time they shop. When customers/supporters place an order on, they’ll find the same shopping experience as, with the added bonus that Amazon will donate 0.5% of the net price of eligible purchases to the charitable organisations selected by them. There is also an optional browser extension available for laptop/desktop users called Smilematic available which redirects users to automatically when shopping at Amazon via a browser so they don’t forget to use it. Amazon App users can opt to redirect to Smile automatically without that. The link to Smilematic is at the end of this page.

Just GivingRegistered with Fundraising Regulator

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View and Save our Fundraising Brochure and Information here:

Our Brochure is a 1.35MB PDF 10 pages: Click to view: Cyber Trust Fundraising Brochure v3.4

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A need to combat online abuse and bullying:

From research it is evident that more children and young people are becoming victims to online abuse and bullying, sometimes with devastating consequences. Such abuse appears to have increased during the pandemic because young people are spending more time online. In addition, a growing concern is the promotion of false or misleading information which can have disturbing effects on individuals, as well as on the wider society.

The Cyber Trust was created to help children become safer online and more aware of how they may become targets for cyber attacks or manipulation. Initially, the Cyber Trust worked in Gloucestershire and undertook face-to-face sessions with pupils in both public and private schools. These sessions were well received and were independently assessed, with positive results. However, demands for the sessions grew exponentially and the Trustees decided to develop an app for Android, iPhone and iPad devices. Known as ‘SpeakOut!’, the app covers a range of relevant subjects, specifically for pupils transitioning from primary to secondary schools. This age range was selected because this point of transition was seen to be a critical time in the development of young people, though it is equally interesting at all ages.

SpeakOut! Guides and SpeakOut!

Principles of work to date:

It was a principle of our work that any resources for schools and young people should be free at the point of delivery. This is because many schools, which should benefit from using such an app, experience difficulties in raising funds for such learning, although it is recognised as essential.

The Cyber Trust has worked collaboratively with various partners including schools, statutory and business organisations, and with a group of computer science and research students at the University of Gloucestershire to develop an app initially on the theme of bullying and quickly followed by online grooming early in 2021. Storylines on Body Image, BLM and Fake News are under development for Q4 2021.

Our approach has been driven by rigorous evaluation and the app has been trialled with young people in a school setting and Guiding for Gloucestershire, and has been well received. In fact, many pupils commented that they liked the innovative approach and did not have experience of any other such material.

Significantly we have been surprised by the quality of the personal comments and by the issues raised about the young people’s mental health and emotional fragility.

We have also concluded that the app would best be used in a classroom/group setting and that a ‘Teacher’s Pack’ / ‘Leaders Pack’ should accompany the app for use by facilitators.

Now we need your help:

Having market tested the initial app we are now keen to develop new stories, and are addressing Body Image, BLM and Checking facts (part of Fake News or Information Literacy topic) next. We will make them widely available and are also promoting the app nationally through The Cyber Security Challenge‘s partnership with The National Crime Agency in Cybergames. The app is made available to users through the Google Play and Apple App Stores, as a simple download just like any other app (search the appropriate Appstore for “SpeakOut!” with the logo shown here). An initial version is already available and the app contents could, for example, be updated to reflect sponsors, donors and supporter’s logos and brands.


We recognise that there are many calls on finances but we are seeking contributions to the development and extension of this work. We have involved the Gloucestershire Constabulary Cyber Protect Safeguarding Team, the NPCC and Child Friendly Gloucestershire in providing advice and intend the rollout will be supported by these organisations. More recently, Gloucestershire Guiding has partnered with The Trust and will work with us on developing new scenarios, and have created a Badge called the SpeakOut! Challenge badge..

What we are looking to raise and how it will be spent:

Following the initial release of SpeakOut! (Phase 1) we are now looking to raise the sum of £50,000 from donations and sponsorship for a further Phase of work. This will be used to engage work placement students for a year (in both development and a design), using University of Gloucestershire facilities and including, hosting, supervision and quality review. This expenditure will improve the quality of the app in response to user feedback, create new Phase 1 story lines, develop an accompanying teacher’s pack and a companion website, as well as expanding the scope (all ages) and scale (not limited to internet safety) as Phase 2 goals.

The trustees are continuing to use a lean approach in all other respects, especially in rolling out the app to various schools and organisations (such as The Guides, and The Cyber Security Challenge though Cybergames) throughout the Gloucestershire region and more widely across The UK. We intend to use our connections and existing relationships with to ensure that as many schools and children as possible get access to the app, with the best possible chance of success. In-house expertise in marketing, social media, design, development and project management will continue to be used, cutting administrative overheads to the bare minimum.

You can make a donation through our Just Giving Charity Account or by getting in touch with any of our Trustees or get in touch through

We will be looking to raise further sums to continue the development and breadth of the app and to reach children throughout the UK.

Future plans and development:

Following the upcoming development phase to increase the range of storylines to cover other topics in partnership with schools and organisations supporting young people we would expect to continue development to cover a wider range of topics which would have relevance for other age groups throughout the country.

The topics deal with Cyber risks in three main Groups:
1. threats to the individual – covering such issues as grooming, sexting, hate crime, in-game threats and identity theft;
2. threats to family – communities and democracy, dealing with extremism, fake news and social engineering; and
3. Legal and ethical issues – covering digital forensics, social media, data security and encryption, and artificial intelligence.

The challenges faced by young people are complex and the threats are growing, so finding ways to inform young people and prepare them for what they might face in the future is why the Trust started this project – to put a safety device into their hands, on their own mobile device.

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